NBA City Reconstruction Project
The City Reconstruction Project came about when designer Seth Reese (@ninety4feet) tagged a bunch of us in this tweet suggesting that the NBA could, shall we say, use a little help with some of the City Edition designs that had been leaking at the time. For the most part fan reactions to many of the designs had ranged from disappointment to disgust and everything in between. As huge NBA fans and even bigger sports uniform enthusiasts, most of us spend all of our free time either glued to social media waiting for the next uniform to be released or on our computers tinkering away at designs of our own with aspirations of someday getting a call (or tweet? email? something?) from Nike, Adidas or another company that might let us bring one of our ideas to the big stage. So, when Seth's now infamous tweet notification came through, we assembled like the Avengers and quickly formed a group chat to start bringing his idea to life. Note: not everyone tagged in the original tweet was able to participate and some others not tagged were immediately added, so we started with a group of 10 and kept our group intact all the way through, which we're very proud of).
What you see below is the result of a few weeks of intense work over late nights, back and forth critiques, hilarious jokes, unselfish sharing of knowledge, humble acceptance of feedback and a collaborative spirit unlike anything I've ever been a part of. For some it was truly therapy during this strange time we're all living through, when life's normal ups and downs are somehow magnified under the lens of COVID-19. We're all really proud of the uniforms, as each one is truly beautiful in its own way and represents each designer's vision of the team and city it represents, but I'm most proud of this group of designers (some as young as 16!!!) and how we all came together to form a little family when some of us really needed it. We hope you enjoy what we created, but even if you don't, we enjoyed the hell out of creating it together. - Mike Joseph (@sansfordandsuns/@unimockups)
Designers:
Courts
